California Governor Gavin Newsom signed two bills into law Tuesday to protect artists’ digital likenesses from the use of artificial intelligence (AI)-generated performances.
“This legislation will help ensure the responsible use of AI and other digital media technologies in entertainment by providing greater protections for workers,” Newsom’s office said in a statement.
AB 1836 prohibits the commercial use of digital likenesses of deceased artists in films, television shows, video games, audiobooks, sound recordings and more without the prior consent of those artists’ estates.
“Its purpose is to prevent unauthorized uses of digital likenesses, which include any audiovisual work or sound recording associated with performances made by artists while they were alive,” the document added.
AB 2602, meanwhile, seeks to strengthen protections for artists in contractual agreements regarding the use of their digital likenesses by requiring studios and other employers to obtain specific permission from artists before creating digital likenesses.
Newsom signed these documents at the headquarters of the main actors' union, SAG-AFTRA, one of the sectors most vocal in demanding the regulation of the use of AI, an issue that led to a strike in Hollywood that paralyzed the film industry for 118 days.
Also pending in California is the approval of the controversial initiative SB-1047, which aims to require safety tests for the most advanced AI models, which, according to its promoters, aims to create protective barriers to avoid "disastrous incidents".
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